PLAINS – “Dry” Video

PLAINS teamed up with director Matthew Prickett to create the music video for “Dry”. I don’t think any of us here have ever seen a better depiction of what it feels like to wake up next to an empty bottle of Jameson, rock bottom.

Said frontman Mike McGinnis: “We tried to represent the song in a very literal way. It’s about being at a low point in life after losing a loved one. The character in the song ends up getting out of his funk after he realizes that he can create life just as easy as it’s been taken away from him.”
(via The Broward Palm Beach New Times)

Also check out PLAINS performing “Dry” live at Grand Central.

Thanks go out to The BPB New Times, as well as Jolt Radio & Discosoma Records for spreading the good word.

Look out for a new PLAINS video in the very near future, and catch them at Audio Junkie, July 4th at O Cinema! (Check it out here)